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The Self-Publishing Case Study #1- “The IFILM Digital Video Filmmaker’s Handbook”

The original DV Filmmaker’s Website Homepage, 1999.

In the Fall of 1998, I launched a simple e-mail newsletter and website that would ultimately change my life and lead to works that have influenced tens of thousands of people. “The DV Filmmaker’s Report” and the companion website, were one of the first online resources devoted to consumer digital filmmaking. In the months that followed, the newsletter grew into a 360 page self-published book, the original Digital Video Filmmaker’s Handbook.

By the Spring of ’99, my email list had more than 5,000 subscribers and I had sold hundreds of books, directly from my website. A few months later, I signed an unprecedented 50/50 publishing deal with one of the earliest Internet video companies, IFILM Networks.

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